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"Chenfan", which
means morning sail, is the explanation of our staff to the company
logo.
Composed of XY, the initials of XiangYu, the logo signals its
relations to Xiangyu. And from the composition of XY, the image
of a sail is shaped.
Xiangyu Group was founded on 28th November 1995, therefore we
tend to say we have just sailed out.
The average age of our staff is only 32, so we say we are vigorous
and high-spirited, just like a boat sailing out to welcome the
bright sunshine in the morning.
As a wholly state-owned company, it is easier for Xiangyu Group
to understand China's reform and opening-up policy. We pursue
an operational philosophy stressing the importance of meeting
the market demand and keeping to the international norms of
practices. Therefore we tend to say that we shall raise the
sail high and get ready to brave the storms of competition.
Xiangyu Group is making progress and striving for outstanding
performance through consistent studying and experience accumulation.
Therefore we like to say that we shall observe the situation
closely and turn our sail to the right direction, so that we
could get straight to our port of destination.
Xiangyu Group will never expect a smooth sailing from the beginning
to end. On the contrary, we are always ready to cope with the
ever-changing environment on the ocean. So we say such plain
sailing not only generates more lingering charm, but is also
our most cherished pride.
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Chinese 
